The Truth: I never intended to create a skincare brand.

For nearly two decades as a celebrity and editorial makeup artist, I learned one simple truth: the key to any beauty look is healthy, glowing skin. But finding the right products to achieve that wasn’t easy.

I grew up on my great-grandparents’ farm in Oklahoma, completely immersed in nature and a slow, intentional way of life. I’ve always believed that the most luxurious and effective skincare comes from the earth itself—pure, unrefined, and powerful. But in 2014, I realized something was missing.

Gender-neutral, high-performance skincare that met my exacting standards simply didn’t exist. So, I started formulating my own products—at first, just for my makeup kit. And then, something incredible happened: my clients’ skin transformed before my eyes.

From an Accidental Beginning to an Intentional Brand

What started as a solution for my artistry has become a consciously crafted skincare and fragrance brand—one that blends ancient and modern techniques, sourcing only the purest botanical ingredients for performance-driven, clean, vegan, and sustainable products.

Leland Francis isn’t just about skincare; it’s about honoring the beauty of simplicity. Our formulas are designed for all skin types, tones, ages, and genders—because powerful results don’t have to be complicated. Nature has been the answer all along.

Thank you for being here.
— Dillon Peña, Founder